Speaking
Joe Pine and Jim Gilmore are professional speakers, each with more than a decade experience addressing audiences large and small, in the U.S. and internationally. As such, they have a rich and highly developed stage presence that compliments and enhances their ideas and frameworks.
Speeches by Pine and/or Gilmore typically run 25-90 minutes but vary depending on client needs. Each presentation is highly customized and reflects the needs and priorities of the client. Exploratory conversations with key client executives prior to the speech, along with their own research into the company and its industry, help tailor content. In each speech, Pine & Gilmore offer their latest thinking on the subject area and share the insightful exemplars that best suit the audience. Informal Q&A sessions supplementing the speech can also help promote greater interaction and understanding.
A Strategic Horizons keynote speech introduces the audience to important concepts that will engage their intellect and challenge their thinking. Individual speeches can cover any of a wide variety of topic areas – or focus on a particular area of interest, including:
Authenticity
in Business
Pulled directly from Pine & Gilmore’s latest book Authenticity: What Consumers Really Want. In a world of paid-for experiences, consumers increasingly question
what is real and what is not. As a result, Authenticity is quickly becoming the new
consumer sensibility – and key business imperative – determining what offerings consumers buy and who they
buy those offerings from.
The Experience
IS the Marketing
An unblushing look at the failure of traditional marketing and what will replace
it. Pine & Gilmore share real-world examples, unveil their insightful
Location Hierarchy Model, and make the case for the emergence of a new executive
– the Chief Xperience Officer (CXO). Based on the new Pine & Gilmore
e-Doc “The Experience Is the Marketing.”
Welcome to the Experience Economy
A look at the competitive landscape through a new lens – going beyond
goods and services to stage truly memorable experiences. An overview of the
principles and frameworks needed to stage compelling experiences, with relevant,
up-to-date exemplars that illuminate the ideas. Based on the book The
Experience Economy: Work Is Theatre & Every Business a Stage.
Work Is Theatre
A new model for staging business performance using the principles of theatre to fundamentally change how – and why – work is performed in the Experience Economy. Particularly valuable for molding company culture and attitudes in the workplace.
Going Beyond the Experience
Once an emerging phenomenon, the Experience Economy is now fully here – with increased competitive intensity and even some commoditization amongst experience stagers. The next step? Using customized experiences to guide individual change via transformations.
Understanding
Customer Sacrifice
Understanding the gap between what customers settle for and what they want
exactly. A model for rethinking the traditional metric of customer satisfaction
and discovering hidden opportunities for innovation and differentiation. An
expanded discussion based on the article first appearing in Context Magazine entitled “Customer
Satisfaction is No Longer Enough.”
Mass Customization
The most innovative companies are rapidly embracing a new paradigm of management – Mass customization – that allows them the freedom to create
greater individuality in their offerings at desirable prices. Based on Joe
Pine’s pioneering book, Mass Customization: The New
Frontier in Business Competition.
The Four Faces of Mass Customization
A unique perspective on understanding where, how, and for whom to customize. Four distinct approaches to mass customizing only where it counts. Based on the Harvard Business Review article of the same name.
Cultivating Learning Relationships
Using the knowledge gained from customer interactions to customize offerings
and create true customer loyalty. Based on the Harvard Business Review article entitled “Do
You Want To Keep Your Customers Forever?”