Merely providing customers with goods and services is no longer enough. They demand - and you must provide - something more. More personal. More memorable. More compelling. 

You need to stage an engaging customer experience. 

Join leading business thinkers Joe Pine & Jim Gilmore for two days that put you at the crossroads of the Experience Economy. Discover what  makes it tick, and how to make it work for you. Benchmark best principles. Envision new offerings. And when you're done, walk away with a truly new perspective of your own business.

More than Words 

Beyond interactive dialogue and informed discussion, thinkAbout completely immerses you in leading-edge thought and action. Your thinkAbout adventure includes an excursion through Chicago's Magnificent Mile to visit some of today's most progressive experience stagers. These first hand encounters become a real-world classroom and help you gather fresh ideas for staging memorable interactions.

Armed with this new knowledge, Pine & Gilmore guide you through a series of provocations - unlike any you've encountered before - that force you to think differently about your own business. Generate breakthrough ideas. Explore experience-based  offerings. Challenge the very nature of how you interact with customers.