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No other city embraces the Experience Economy as spectacularly
as Las Vegas. From the
themed casinos lining the Strip to the mesmerizing displays of The
Fremont Street Experience downtown, Las Vegas above all destinations
exemplifies the sensory phenomena and business stagecraft that —
ready or not — are coming to your town and to your business.
This year we're hosting our annual thinkAbout event in Vegas
in order to learn from some of the world's premier experience stagers.
We'll help you understand what makes them exceptional, as well as
where they fall short. More importantly, we'll guide your personal
exploration of how to stage memorable experiences for your own customers.
Joining our endeavor is special guest Jon Jerde.
A world-renowned architect who pioneered the idea of placemaking,
Jerde turns ordinary space — be it a shopping venue, resort hotel,
office complex, or even an entire street — into a truly memorable
place. Jerde's inspired approach to architecture forms a vital component
of the Experience Economy; you won't want to miss his dynamic perspective.
And of course, we'll embark on our signature Learning ExcursionEM
through Las Vegas for a first-hand look at experiential business
practices throughout the city. The excursion provides an opportunity
to examine the underpinnings of successful experiences and paints
a real-world backdrop for extracting creative, actionable ideas
for your own offerings.
We're truly excited to invite you to this, our fourth thinkAbout.
We have an exceptional two days in store and we look forward to
sharing it with you. Do join us.
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| Joe Pine |
Jim Gilmore |
| Strategic Horizons
LLP |
Strategic Horizons
LLP |
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