September 14, 2005

[12:30 PM - 11:00 PM]

Up until this portion of thinkAbout, it is we who have done most of the work. In Day 1 PM, that all changes as we (meaning you!) embark on our signature Learning Excursion^EM through the environs of the Keystone resort, and more importantly through the concepts that comprise the already maturing Experience Economy.

The Day 1 PM Learning Excursion is your own personal journey – in many senses of the word – to understanding the competitive imperative for staging memorable experiences in your business, as well as to sparking practical new ideas for your business. What you do here is the basis for all the creative output that later flows from your time at thinkAbout.

With the majestic backdrop of the Rocky Mountains for inspiration, each waypoint along the Excursion provides a powerful provocation for thinking about the real-world implication of a particular facet of the Experience Economy. Your encounters – be it with objects, tasks, places, or people – yield the raw creative output that you’ll come to harvest in forming your own unique lessons. This is a time for unfiltered idea generation to spawn myriad ideas that you’ll go on to distill, sharpen, and eventually implement.

Think of the Day 1 PM Learning Excursion as the place where concepts are infused with unbridled creativity, yelding an abundance of moldable ideas.