September 15, 2005

[7:30 AM - Noon]

As Day 1 was to idea generation, Day 2 AM is to idea refinement. It’s where we help you coalesce all the creative froth generated the previous day into actionable takeaways. With the help of your fellow participants as well as our own Strategic Horizons models and tools, you’ll work throughout the morning to make sense of much of what you encountered a day earlier.

For this, we’ve designed a set of facilitated exercises to guide you as you begin filtering and enhancing your ideas. Together, we’ll examine all you’ve experienced at thinkAbout - the people, lessons, and insights - to extract underlying principles from the interactions.

Understanding how each of these principles can be applied to your particular situation, you’ll begin to envision the creative and practical steps you can take for staging unique experiences in your own business. This focus-driven work is central to the thinkAbout experience and a rare opportunity to work untethered by everyday work obligations. Your efforts here will help you create something of lasting and truly important value.

Think of Day 2 AM as the place where theory meets the unblinking light of reality as you decide which ideas to embrace, with the aim of shaking up your organization’s mindset while increasing the value you provide to customers.