Worth a Look
As the leading proponents of all things related to experiences, Pine & Gilmore are frequently quoted, interviewed, and referenced in business publications, both in print and online. A selection of which can be found under Quotes of Note.
Similarly, even though you might not find mention of Strategic Horizons in these additional articles, you’ll clearly see the influence of our ideas…In Their Own Words.
June 2008 | Lapland Centre of Expertise for the Experience Industry
In this Q&A for the Lapland Centre of Expertise for the Experience Industry, Joe Pine delves into topics ranging from Mass Customization to Authenticity; touching on tourism, global competition, and - most importantly - what he wanted to be when he was a kid. (Hint: it wasn’t a best-selling author of business books!).
May 21, 2008 | DishyMix podcast
"The Principles of Influential Authenticity, The Experience Economy and Phoniness Generating Machines"
DishyMix host Susan Bratton, CEO of Personal Life Media, conducts an exceptional interview with Joe Pine on authenticity. Bratton’s insightful comments and questions reveal that she’s obviously done her homework on the topic. That - plus her broadcast quality production and voice - makes this link well worth the listen.
May 16, 2008 | Intermediair magazine
You don't need to read Dutch to know that in the Experience Economy, the consumer really IS the product - and authenticity is the new consumer sensibility. But you do need to read Dutch to know what else Joe Pine says in this interview with Intermediair magazine out of the Netherlands.
May 9, 2008 | The Advertising Show
"Authenticity is What Consumers Really Want"
Joe Pine is interviewed by The Advertising Show and provides a some key points about authenticity in business. He also talks about some of the tools and techniques available to help render offerings to be more authentic.
May 2008 | The Innovise Guys Podcast
"An Authentic Experience With The Innovise Guys"
A lengthy interview with Pine & Gilmore all about their collaboration and the development of ideas that led to the book. Plus bonus material on the Experience Economy and background on the types of participants who are attracted to their annual thinkAbout event.
April 2008 | Corporate Event magazine
"Authenticity: The Essential New Event Currency"
As Jim Gilmore explains in this informative Q&A session, today's consumers want to do business with companies that offer more than affordability and quality. They want to buy from companies they believe in. And authentic events can help make them believers.
February 2008 | Buzz Canuck
"Authenticity - What Consumers Really Want"
Pine & Gilmore often say they don't write "pop business books", so the reviewer's observation that "Some of the content is a bit of tough slugging and high-minded philosophy for the uninitiated, but they do make some very credible arguments and smart practical tips on the importance and need for authenticity," is right on target and welcomed. Stay cool Buzz Canuck, stay cool.
February 2008 | MarketingProfs
"Unreal Marketing: Violating the Axioms of Authenticity"
This excerpt from Chapter 3 of Authenticity, “The Supply of Inauthenticity”, follows Brenda and Eddie, a fairly typical American couple as they encounter a plethora of goods and services whose tag lines are earmarked with “real”, “authentic”, or “genuine”. It’s through these encounters that Pine & Gilmore unveil the first three of their six authenticity Axiom Violations. Read on for what they are. . .
January 2008 | Times Online
This article surveying author James Harkin's book "Big Ideas: The Essential Guide to the Latest Thinking" rightfully (in our honest opinion!) identifies the Experience Economy as "one of the most influential business theories of the past decade." Indeed!
January 2008 | Knowledge@WPCarey
"Rendering Authenticity: How to Succeed in the Experience Economy"
This online publication of the W.P. Carey School of Business at Arizona State University neatly reviews some of the key ideas of The Experience Economy and Authenticity, picking up on the important fact that authenticity is a judgment made by the consumer which is linked to self-image, and the consumer desires to purchase goods and services that are closely aligned to that self-image.
January 2008 | Sound of Ideas on 90.3 WCPN Radio
"Is Authenticity What Consumers Really Want?"
An hour-long interview with Jim Gilmore on the Sound of Ideas radio show airing on National Public Radio affiliate 90.3 WCPN in Cleveland. Host Dan Moulthrop proves to be a knowledgeable interviewer while insightful and challenging audience questions make this an excellent exploration of Authenticity.
January 2008 | DIMACast Podcast
Listen in as Joe Pine is interviewed prior to his keynote presentation at the annual meeting of DIMA - the Digital Imaging Marketing Association. This excellent interview is a high-level overview of key drivers that are creating the increasing desire for authenticity.
January 2008 | Tom Peters’ Cool Friends
"Cool Friends: Pine & Gilmore"
Back in 1999 during the initial launch of The Experience Economy, Pine & Gilmore were interviewed at TomPeters.com, becoming one of Tom's’ first-ever “Cool Friends”. Now they reprise their appearance as Cool Friends, this time with a lengthy interview all about Authenticity.
December 2007 | persönlich magazine
"Natürlich, echt, Glaubhaft"
Dr. Urs Seilers, friend of the firm and strategic consultant, includes an interview in German with Joe Pine on the topic of Authenticity. Or as they say in German, "Authentizität". You vill read now. Ve insist it!
December 2007 | CoolCleveland.com Video Interview
"BizTech Interview with Jim Gilmore"
Thomas Mulready conducts a man-on-the-street video interview with Jim Gilmore at Cleveland's Legacy Village Lifestyle Center. A revealing and informative interview covering authenticity, and the perception of authenticity, and the Cleveland scene.
December 2007 | PCMA Convenew
Lots of meetings feel like business as usual. In this lengthy interview, Pine & Gilmore share their thoughts about getting out of the meeting rut, including elements that they themselves dial into their annual public meeting experience, called thinkAbout.
December 2007 | Duct Tape Marketing Podcast
"What is authenticity really?"
So, how do you create authentic experiences? How do you become more than a commodity? John Jantsch of the popular Duct Tape Marketing podcast asks Jim Gilmore these questions and more in an interview touching on many of the intersections between Authenticity and the Experience Economy. Well worth a listen.
December, 2007 | Principled Innovation with Jeff De Cagna
An excellent podcast interview with Jeff De Cagna of Principled Innovation, running nearly one hour. In it, Jim Gilmore covers several key topics on authenticity -- especially Authenticity Axioms, heritage, and innovation as related to the management and branding of industry associations.
December, 2007 | Recognized Expert Radio with Bob Sommers
"Jim Gilmore - Authenticity: What Consumers Really Want"
Are you a fake? Are you seen as a fake? Are you real? Are you seen as real? Listen to this detailed interview as Jim Gilmore talks about examining and determining authenticity, and the role it plays for those wishing to become recognized as experts in their chosen field.
December, 2007 | MeetingsNet.com
"Get Real"
A series of Qs & As with interviewer Sue Pelletier of MeetingsNet.com, a portal site for the meetings industry. Good background on polarities, being true to self, and the challenges of site selection!
December, 2007 | A Harvard Business Online Conversation Starter
"The End of Corporate Social Responsibility"
Pine & Gilmore sound off on the shortcomings of many corporate social responsibility programs, and offer an alternative approach without all the baggage and posturing.
July, 2007 | Executive Travel
"Blue Skying It: The Future of Air Travel"
Some ideas for improving the day-to-day flying experience. . . from one Joe Pine, well-heeled road warrior who knows a bit about business travel himself!
June 2007 | TalentZoo.com Podcast
"Experiences and Branding - Part I"
"Experiences and Branding - Part II"
In this two-part podcast interview, Jim Gilmore goes in-depth into the Experience Economy and its impact on marketing, branding, and product development across numerous industries. Plenty creative twists and ideas along the way.
May 21, 2007 | Forbes
"Vain "R" Us" (registration required)
According to Joe Pine, for some people Mass Customization and the advent of digital technology imaging is one way to extend your 15 minutes of fame. Just witness the success of Stamps.com and other vanity driven customized offerings.
Spring, 2007 | BusinessWeek SmallBiz
"Breaking the Mold"
Says Joe Pine: "When you customize, you separate yourself from the pack. Consumers are seeing some companies offering it, so they think, 'Why put up with the standard when I can get something done just for me?'"
March 1, 2007 | SmartCity Radio
"An Authentic Sense of Place"
An interview with Jim Gilmore discussing the emergence and growing importance of Authenticity, including one of the first-ever broadcast descriptions of the Five Genres of Authenticity.
March, 2007 | The Manufacturer Magazine
"Mass Customization Vs. Mass Production"
Joe Pine sites two keys to Mass Customization success: digitization and modularization. Companies in industry after industry are adopting the concept to gain operating efficiencies and offer flexible solutions.
February 16, 2007 | The Innovise Guys Podcast
"The Experience Economy & Innovation"
Joe explains the basic precepts of the Experience Economy, the evolution of the concept, its application today and its relationship to innovation; with a nice kicker of a glimpse of the next Pine & Gilmore collaboration on Authenticity.
September-October, 2006 | Banking Strategies Magazine
"The Impact of the Customer Experience"
Joe Pine's interview in the leading financial services industry magazine on why meaningful customer interactions help fight commoditization, especially on the retail side on the banking business.
September, 2006 | DIMACast Podcast
An informative interview for the Digital Imaging Marketing Association podcast covering lifestyle and retail centers, placemaking, and the pursuit of growth within a lifestyle niche.
September, 2006 | Emerald Insights Magazine
"Interview with Joe Pine"
Q&A with Joe Pine on Strategic Horizons, Mass Customization, and the Experience Economy. Some interesting insights into business leaders influencing Joe's writings, and his pursuit of the single-digit golf handicap.
Fall, 2006 | Bloom Group Newsletter
"Welcome to the Experience Economy: How a Compelling Concept Formed the Basis for a New Type of Firm."
Solid background on the how Pine & Gilmore identified the kernels of ideas that became The Experience Economy, and how those ideas led to the formation and function of Strategic Horizons.
July 19, 2006 | St. Petersburg Times
Even though progress towards Mass Customization has hit some bumps in the garment industry, Joe Pine explains that it's well positioned to be out front in uniquely serving individual customers.
May 2006 | Fast Company
Jim Gilmore offers his perspective on the experiences staged by Superfly, producers of the three-day music & arts festival, Bonnaroo.
November 18, 2005, AT&T Networking Exchange
"New Technologies Bring New Life to Mass Customization"
Technology and software are helping bring craft customization to the masses, but with mass production efficiencies. As Joe Pine explains, “At its simplest, mass customization comes down to efficiently serving customers uniquely.”
August 1, 2005 | Business Week
“Get Creative! How to Build Innovative Companies”
In this special report, the magazine looks at how companies get a competitive edge by getting creative. The net result according to BW: innovation moves offerings up the “experience chain”. Of course, we were particularly tickled when the report cited The Experience Economy and our favorite example of this Progression of Economic Value: The Coffee Progression.
February, 2005 | Fortune Small Business
Lifestyle centers make big-box retailers look and feel like small-town shops. Jim Gilmore shares his thoughts on how entrepreneurs can compete.
May 3, 2004 | BusinessWeek
“When the Factory Is a Theme Park” (free registration required)
Companies are using their production and storage facilities to give potential customers a rare glimpse at the back of the house, and turning the experience into a marketing opportunity.
March 2004 | USAToday
“Who can save a Disney in distress?”
Joe Pine notes that as Disney continues to struggle, the beleaguered company would do well to remember that heritage is the key to being true to yourself.
February 2004 | WFAE 90.7 FM Radio
“Charlotte Talks: Interview with James H. Gilmore”
Hear an interview with local Charlotte, NC radio host Mike Collins as Jim Gilmore describes the implications of the Experience Economy.
January 2004 | Wirtschaftswetter
An interview, in German, with Joe Pine for this popular on-line magazine. Die Experience Economy ist wunderbar!
December 2003 | Fast Company Magazine
“Cheat Sheet: Experience This!”
For 48 caffeine-fueled hours in late September, 81 professionals took to New York’s streets during the 2003 Strategic Horizons thinkAbout.
May 2003 | iWorld Magazine
“En
la economía de la experiencia, el trabajo es teatro”
Work Is Theatre for Spanish readers too.
April 2003 | Metropolis Magazine
“To Buy or Not to Buy?”
Whirlpool and Viking show their wares in new Atlanta spaces – but none are for sale. What’s going on in the home appliance industry?
April 2003 | Milwaukee Journal Sentinel
“To
Vliet St. shoppers, the experience matters”
Merchants create lively place that have people coming back to this thriving business district.
January 2003 | Ezone Newsletter
“LEGO Company
is 2002 Experience Stager of the Year”
Pine & Gilmore explain why LEGO is their pick for the Strategic Horizons Experience Stager of the Year (EXPY) award.
January 2003 | DesignIntelligence
“Business
Can Use Designer Discipline for More Than Buildings Alone”
Keys to expanding the effective and innovative design projects, including embracing principles from the Experience Economy.
November 2002 | Netzitung Internet
“Bezahlen
für Erlebnisse”
For those who read German, a short interview with Joe Pine covering Experience Economy advances in Europe.
November 2002 | Iowa State University’s College of Family and Consumer Sciences website
“Moser
transforms fine dining experience for students, diners”
Pine & Gilmore, Hilton Co-chairs at Iowa State University, influence the curriculum of the Fine Dining Management classes.
April 2002 | Inc. Magazine
“Learning
Las Vegas”
A brief look at the annual thinkAbout experience. This article covers the 2001 Las Vegas event.
March 2002 | Strategy & Leadership
“Pine
& Gilmore Stage a Fourth thinkAbout Experience”
A report on the 2001 thinkAbout experience hosted in Las Vegas, as seen through
the eyes of an attendee.
May 2001 | DesignIntelligence website
“The
Design Implications of Mass Customization”
Mass customization changes the way designers and architects do their work.
December 2000 | BusinessWeek
“Service
So Good It's an Experience”
M ass production is giving way to mass customization. How do you know? Just
send a package via UPS.
November 2000 | The Economist (paid subscription required)
Making customers feel special. . .the mass customization way.
November 2000 | The Economist
Entire industries try to build brands by giving customers surprising experiences.
October 2000 | Fast Company
“Experience
Required”
An intensive look at how experiences are affecting design and development in the museum industry.
July 2000 | Wired
“Are
You Experienced?”
From Anheuser-Busch's exclusive tropical paradise to VW's 3-D marketing brandland,
the personalized theme park is here.
March 2000 | The Economist (paid subscription required)
Manufacturing companies are increasingly using the Internet to give customers the impression of personal service. But true customization needs new production techniques as well.
March 2000 | BusinessWeek
Digital technology lets you order exactly what you want.
December 1999 | BusinessWeek
“Xtreme
Retailing: Stores fight the online onslaught”
Staging memorable experiences has become a prime way for mall retailers to
win back customers lost to on-line shopping.
October 1999 | Mediamatic Design
website
“Theatre & Emotion in the Supermarket Part 1” and “Theatre & Emotion in the Supermarket Part 2”
Pages 1 and 2, respectively on the Experience Economy as it relates to shopping.
The author’s website hails from the Netherlands.
June 1999 | CIO Radio
“CIO
Radio: Interview with B. Joseph Pine II”
Hear Joe Pine as he expands on a key concept of Mass Customization...anything
that you can digitize, you can mass customize.
April 1999 | The Industry Standard
“The
Experience Economy”
In a classic refrain, the author states of The Experience Economy,
“This book scared the hell out of me.”
December 1998 | Business 2.0
“All
the World's a Stage”
Say hello to the latest Internet Economy theory: It's the experience, stupid.
January 2008 | Law and More
"Court as Theatre - Attorneys' Learning from Starbucks' Bad Acting"
Legal blogger and writer Jane Genova shows how the influence of The Experience Economy and Authenticity is permeating even the staid legal profession.
November 23, 2007, New York Times
"Down on the Farm With Your Sleeves Rolled Up"
In a growing agritourism trend, people are heading back to experience the shrinking agrarian economy with field trips and signing on to become "Paying Labor" down on the farm. A trend Pine & Gilmore have written about extensively - and employed at their own thinkAbout where people can pay a premium to work the event as staffers.
June 2007, Washington Post
As staff writer Howard Kurtz writes: "Authenticity has become a dominant meme of this campaign season." Politics: just one more arena in which the topic of Authenticity is coming to the fore.
June 2007, Fast Company
Overloaded by sales pitches, consumers are gravitating toward brands that they sense are true and genuine. Hunger for the authentic is all around us.
May 2007, InFlux Insights
"Brands and Retailers Need to Sell Experiences"
This marketing writer opines: "We are likely to see a shift towards experience selling that will demand imagination and ingenuity. . . . Eight years on, the Experience Economy is finally becoming a reality." Indeed.
May 2007, Ageless Marketing
"What Marketers Need to Know About Aging Boomers"
As the Boomers age, more and more use the filter of Authenticity to evaluate marketing pitches and how those pitches reflect their own perspectives on growing older.
June 2005, Fast Company Magazine
"What P&G Knows About the Power of Design"
Procter & Gamble CEO A.G. Lafley explains how design serves merely as a means to create experiences for consumers.
August 2003, Fast Company Magazine
“Fast Talk: Books That Matter”
Home Depot CEO Bob Nardelli credits his reading of The Experience Economy with helping chart the path for Home Depot’s new growth strategy.
January 2003, The New York Times website (free registration required)
“Buy
a New Lexus, Get a Massage”
The auto industry and dealerships shift into high gear to merge with the Experience Economy.
December 2002, Business Week Online (free registration required)
“A
Mass Market of One”
As custom on-line ordering moves into the mainstream, Web merchants learn to fine-tune their trade using mass customization.