Join us for a celebration
twenty years in the making

In anticipation of the December 2019 re-release of Joe Pine & Jim Gilmore’s visionary classic The Experience Economy, we’re staging LaunchFest — a gathering for friends, family, and fans happening in Cleveland this November 13 from 10am to 4pm at the world-famous Rock & Roll Hall of Fame.  Here’s your chance to join the authors themselves in a rare joint appearance  welcoming the new book and introducing the world to their latest ideas, focusing on the all-important troika of customer Time, Attention, and Money — the dynamic forces at play in today’s Experience Economy.

A power-packed day with Pine & Gilmore

Among the festivities that day will be a world-premiere presentation from Pine & Gilmore together, discussing new frameworks and the competitive implications from the book’s all-new Preview. Following that we will feature Q & A time, lunch, interactive exercises exploring the Rock Hall, prizes (and surprises), plenty of mingle time, and of course you’ll get your own author-inscribed copy of the new hardcover edition, one of the first to come off the presses direct from the publisher. And it all takes place on the north shore of Cleveland from the Foster Theater at the Rock & Roll Hall of Fame — itself recently redesigned with many new and exciting experiential elements.

"Rock Join us in Cleveland for your chance to personally hear from the authors whose work identified the Experience Economy while ushering in the era of experience design, customer experience management, and experiential marketing.

Tickets are available now

Click below to visit our event site and purchase your ticket.  Admission to LaunchFest includes all activities and prize eligibility, lunch, admission to all the exhibits at the Rock & Roll Hall of Fame, and a copy of The Experience Economy: Competing for Customer Time, Attention, and Money personally signed by the authors.

Guest tickets are limited,
reserve your seat today!

A handful of VIP guest
admissions are also available.

Livestream Pine & Gilmore’s
World-Premiere Presentation

Want to see the presentation of new content from Joe Pine & Jim Gilmore, but cannot make it to Cleveland?  We have arranged with the Rock Hall to host a broadcast of their LaunchFest morning presentation via livestream!  From 10am to 12pm EST on November 13th they’ll take the stage at the Foster Theater and co-present their overview of the book’s new Preview – discussing their latest ideas on customer time, attention, and money – and you can join a worldwide audience that will be tuning in for this portion of LaunchFest.

Arrange your own personal access in advance to join us virtually (and afterwards, as we will archive their speech) via our onstream provider.

Don’t miss out!  Click below and get all the details on how to purchase
your virtual seat to Pine & Gilmore’s morning presentation live from LaunchFest!

We’d love to host you in person but livestream is the next best thing to being there!