Look: A Practical Guide for Improving Your Observational Skills

Purchase your copy today!

Inspired by Edward de Bono's Six Thinking Hats method, Jim Gilmore has created a unique and useful tool to help us improve our observational skills. In his new book Look: A Practical Guide for Improving Your Observational Skills, Gilmore introduces a metaphor of "six looking glasses" to aid in improving observational skills:

  • Binoculars
  • Bifocals
  • Magnifying glass
  • Microscope
  • Rose-colored glasses
  • Blindfold looking

Each observational looking glass represents a particular skill to master in order to enhance the way we look at the world and see it in a whole new light. This framework helps users to:

  • See the big picture
  • Overcome personal bias
  • Pinpoint significance
  • Better scrutinize numerous details
  • Uncover potential opportunities
  • See what's in the mind's eye

These varying perspectives offer myriad practical applications: They can help any executive, manager, or designer more richly observe customer behavior, philanthropists and policymakers more keenly identify human needs, and anyone else interested in innovative thinking to first ground their ideation in practical observation.

Gilmore helps readers grasp the Six Looking Glasses by including helpful everyday examples and practice observational exercises throughout. Put into practice, this method of looking will help you see the world with new eyes.

For bulk orders of 10 copies or more: contact Steve Elizalde at Greenleaf Book Group. selizalde@greenleafbookgroup.com

Jim Gilmore teaches us that something as seemingly simple as looking can be crucial for success in any field. So get this book - and learn to look with whole new eyes.

- Daniel H. Pink

Author of Drive and A Whole New Mind

Speaking of Look


Jim Gilmore is taking his Look material on the road for audiences large and small. Speech and workshop description below; contact us today about a presentation for your group.


Watch Jim Gilmore discuss his new book Look


LOOK: Driving Innovation with Better Observation

With the advent of the digital age comes a multiplicity of new challenges and distractions in the palm of our hand and around every corner we turn. While we receive more information than ever from around the world, we often miss the details in our immediate day to day lives. Improving observation skills is key to restoring an appreciation for the insights to be found in the everyday circumstances of our workplaces, homes, communities, and re-creations. Jim Gilmore offers an observational tool called “Six Looking Glasses.”

For this presentation, Gilmore describes the six different methods of improving observational skills and observation objectives, and outline specific approaches to start realizing experiences in a whole new light.

Looking with Fresh New Eyes: A How-to Workshop to Improve Your Observational Skills

In either a half-day or full-day workshop, Jim Gilmore will introduce skill-building material from his book, LOOK: A Practical Guide for Improving Your Observational Skills. Participants will gain a solid understanding of the “Six Looking Glasses” tool, through a combination of explanation, illustration, and hands-on exercises. They will both learn to look (i.e., better appreciate the importance of observation in fueling innovation) and look to learn (i.e., prepare specific observation objectives and personal “looking excursions.”) The full-day option affords time to formally conduct these excursions and then debrief lessons learned. This entire workshop is designed to improve one’s observation skills, to supercharge the “visual intelligence” brought to any ideation or implementation endeavor. For what you look at informs what you think about, which influences what you act upon.

  • <p>Skye Jethani</p>
    "Our culture is increasingly distracted. With eyes glued to screens, we are often oblivious to the people beside us and the places we inhabit. The ancient rebuke of God could certainly apply to our generation, 'You have eyes but you do not see.' Our failure to recognize the world around us is especially dangerous for those seeking innovative ideas because, as Gilmore reminds us, what we see determines what we think and do. Seeing differently is one of Gilmore's specialties. Use his Six Looking Glasses method and truly see the world anew."
    <p>Skye Jethani</p>
    Author of With and Futureville and co-host of The Phil VIscher Pdocast
  • <p>David Peckinpaugh</p>President
    "Once again Jim Gilmore challenges organizations to find unique ways to drive innovation. The power of observation has long been extolled but rarely emphasized in business. Jim's latest work will make all of us view our businesses through different lenses and literally, open our eyes."
    <p>David Peckinpaugh</p>President
    Maritz Global Events
  • <p>Lee Knight</p>Founder & CEO
    "Jim Gilmore's book, The Experience Economy, brilliantly anticipated the rise of a new economy based not on goods and services, but on the appeal of memorable experiences. This time around he brings his unique perspective to the much ignored power of observational skills to bring new insights to your decisions and your dreams. My suggestion: take a good look at Look."
    <p>Lee Knight</p>Founder & CEO
    Exhibitor Media Group
  • <p>Rolf Benirschke</p>Chief Patient Officer
    "After reading Jim Gilmore's new book you wiull never look at the world-including healthcare-in the same way again."
    <p>Rolf Benirschke</p>Chief Patient Officer
    Legacy Health Strategies
  • <p>Chip Conley</p>Head of Global Hospitality & Strategy
    "Gilmore's Six Looking Glasses provide a powerfully simple tool for helping travelers to see the world more richly. Pack them in your suitcase and enjoy the view with fresh eyes!"
    <p>Chip Conley</p>Head of Global Hospitality & Strategy
  • <p>Mark Greiner</p>Senior Vice President, Business Concept Design & Chief Officer
    "This book should be required reading in every design class and by every design team."
    <p>Mark Greiner</p>Senior Vice President, Business Concept Design & Chief Officer
    Steelcase Inc.