Learning ExcursionsEM are a uniquely Strategic Horizons Offering. In this 2-day experience, a small group of client participants - between 6 and 12 people - are guided on a fascinating tour of various business venues and destinations to indelibly link the concepts of the Experience Economy with the company-specific application of those ideas. Participants encounter firsthand the triumphs and failures of staging experiences and are guided to extract underlying principles that they can apply to their own business.
The client team gathers with either Joe Pine or Jim Gilmore in a predetermined "experience-rich" city, such as Chicago, Las Vegas, or New York. In each case, we recommend a city best suited for the client and then develop a tailored mix of tour stops based on the client's industry and issues.
Typically, we begin Day One with a review of various Experience Economy frameworks and tools then set off on our journey together, visiting all manner of businesses that exemplify principles of staging experiences. On Day Two, we debrief the lessons learned, using a number of different facilitation techniques to structure this time. The aim is to richly extract insights gleaned from Day One, and to understand how to apply them to your company. We're not looking for best practices -- but for best principles. It's all designed to drive your company to new thinking -- and we are confident that many practical revenue-generating ideas will emerge from the field work conducted in a Learning ExcursionEM.