Companies in nearly every industry around the world continue to embrace the Experience Economy at a record pace. The demand for experiences is proven; what are needed now are more skilled minds to design and stage experiences that memorably engage.
Pine & Gilmore’s Experience Economy Expert Certification Course credentializes professionals, managers, and executives as officially endorsed experts in a rich portfolio of Experience Economy frameworks, ideation tools, and methods. The focus is on transferring the knowledge, skills, and resources necessary for creating and enhancing compelling experiences – either for customers, guests, or employees. All the key elements from The Experience Economy (as well as some elements from Pine & Gilmore’s other works) are explored and taught in depth. Instruction provides complete coverage of Experience Economy principles and models, training in creative Experience Economy facilitation techniques, and approaches for effectively sharing these ideas with others.
All the key elements from The Experience Economy (as well as some elements from Pine & Gilmore’s other works) are explored and taught in depth, including:
Instruction provides in-depth coverage of Experience Economy principles and models, training in creative Experience Economy facilitation techniques, and approaches for effectively sharing these ideas with others.
Pine & Gilmore’s course was designed for anyone who currently practices — or wants to learn — the art of experience staging. Course graduates include everyone from F500 executives through small business owners, marketers to CEOs, trainers, independent consultants, and even academics. We’ve certified executives with 30+ year tenures in their organizations, all the way to professionals who are transitioning in their career. To date, over 300 individuals from countries including the U.S., Canada, China, Denmark, Finland, Norway, the Netherlands, Russia, South Africa, Spain, France, and the United Kingdom have completed this intense course to become officially sanctioned as Certified Experience Economy Experts.
Certified Experience Economy Experts will be able to more effectively design and orchestrate experiences within their companies, as well as lead internal or external training sessions using the exclusive proprietary tools and techniques as developed by the world’s leading experts in the field. Course graduates are given a five-year renewable authorization to practice these endorsed methods and models. It is an essential step in developing both the skills and credibility needed to lead successful experience staging projects and training classes, setting your career and company impact on a new trajectory.
Our flagship pathway to becoming a Certified Experience Economy Expert is a four-day, in-person course taught by Joe Pine and Jim Gilmore. This immersive program offers the most direct engagement with the creators of the Experience Economy framework, along with valuable collaboration and discussion among a small cohort of fellow participants.
Across four intensive days, participants learn the core content of the Experience Economy, including its key frameworks, models, and methods. The course combines instruction with facilitated exercises, discussion of facilitation techniques, and open dialogue about how the ideas can be applied within each participant’s organization, industry, or practice.
The experience also includes shared meals and informal evening gatherings designed to deepen relationships and extend the conversation beyond the classroom.
The fee for the in-person certification course is USD $14,000, which includes all course materials and most meals.
Future public course dates will be announced periodically as they are scheduled. Because the program is intentionally limited in size to maximize interaction with Pine and Gilmore, each cohort is typically restricted to no more than 12 participants.
Admission requires completing an application, which is personally reviewed by Pine and Gilmore to ensure a strong cohort of participants and meaningful peer exchange.
To express interest in attending a future course or to be notified when new dates are announced, please email Explore@StrategicHorizons.com or sign up for our FieldNotes newsletter and mailing list here.
Dates for the 2025 public course will be scheduled soon! Revisit this page often or sign up to receive our announcement emails.
Now authors and world-renowned thought leaders Joe Pine and Jim Gilmore are taking their public, in-person Experience Economy Certification Course online to a virtual learning environment that brings this critical training to a wider audience while making scheduling and participating easier than ever. The virtual format can also keep professional development moving forward during the variable challenges of in-person gathering and restricted travel.
This Virtual Certification Course runplan mirrors the content and approach from the traditional in-person Course, and is split into four content-rich sections with take-away assignments between sessions. Each of the component sections run four hours apiece, taking place online via Zoom and taught live by either Joe Pine or Jim Gilmore. Times of sessions are scheduled to accommodate different time zones, and all sessions are recorded for viewing in case a participant misses a session due to an unforeseen conflict.
At the completion of the Course, Pine or Gilmore also conduct a private 60-minute consultation with each participant to discuss their business and apply both Certification and the Experience Economy principles to their situation.
Virtual Certification is offered at USD $7000 per person which includes all course materials. Materials will be sent to participants in advance, along with the start times of each Zoom session once scheduled.
Virtual Courses are offered year-round and are scheduled once four or more participants have applied. Want to be a part of the next Virtual Certification Course? Send an email to Explore@StrategicHorizons.com indicating your interest.
We’ll reach out to coordinate your participation and get you scheduled for the online sessions.
Based on market demand from companies who want more in-depth knowledge and understanding of Pine & Gilmore’s Experience content, we now offer private Certification programs on an “in-house” basis to individual companies. This approach is ideal for organizations who want to equip an ensemble of internal change agents intent on creating a more experience-focused enterprise.
The private course presents the same original Pine & Gilmore material as found in the public course, with added focus on the company’s own marketplace challenges and opportunities. It gives whole teams the chance for a once-n-done mindset shift to establish a common language and vision. And we can stage the Course in two ways: live at your location, or virtually. (Either way eliminates the need for participant travel costs!)
Whether in-person or virtual, pricing remains $7000 per person for a minimum of six participants. Just gather your team and identify your course candidates, then choose if you would like the Course to be conducted by Joe Pine or Jim Gilmore. Then simply contact us at 330-995-4680 or Explore@StrategicHorizons.com to begin the registration and scheduling process for an in-house course. Private Certification Courses can be scheduled anytime throughout the year.