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Twenty years ago, this seminal book on experience innovation by Joseph Pine and James Gilmore explored how savvy companies excel by offering compelling experiences for customers–resulting not only in customer allegiance but also in a more profitable bottom line. Translated into more than fifteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.
Now in an exciting hardcover re-release (featuring an all-new preface) Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its potential audience, broadening its application to the demands of today’s increasingly distractible, time-starved world. Experiences and transformations are the basis for future business growth and prosperity, and The Experience Economy offers the script from which managers can continue to generate value in ways that are aligned with a strong customer-centric strategy.
In 1999, Joseph Pine and James Gilmore originally offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. And though the world has changed in many ways since then, the way to a customer’s heart has not. In fact, the idea of staging experiences to leave a memorable—and lucrative—impression is now more relevant than ever. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience.
An exciting new work from Jim Gilmore. In his latest book, Look: A Practical Guide for Improving Your Observational Skills, Gilmore introduces a metaphor of ”six looking glasses.” Each looking glass represents a particular skill to master in order to enhance the way we look at the world. Gilmore helps readers grasp the Six Looking Glasses by including helpful everyday examples and practice exercises throughout. Put into practice, this method of looking will help you see the world with new eyes.
Digital technology offers limitless opportunities—you really can create anything you want—but real-world experiences have a richness that virtual ones do not. So how can you use the best of both in today’s Experience Economy? How do you make sense of such infinite possibility? What kinds of experiences can you create? Which ones should you offer? In Infinite Possibility provides a profound new tool geared to exploring and exploiting the digital frontier. Using scores of examples, the book shows how innovative companies operate within and across digital realms to create extraordinary customer value.
This collection of ten Harvard Business Review articles – edited by, and with an introduction from, Pine & Gilmore – chronicles the evolution of business competition from mass markets to markets of one. In other words … from creating standardized value through Mass Production to creating customer-unique value through Mass Customization. The book examines many of the resulting changes in approach to strategy and operations – for example, moving from pushing products to fulfilling individual needs, moving from focusing solely on market share to measuring customer share, and moving from marketing to the masses to cultivating learning relationships with each customer.
Geared for a wide variety of uses – from group learning and executive education, to university classes, employee training, and even leading your own Learning Excursions, Pine & Gilmore’s Field Guide for the Experience Economy packs powerful lessons in a compact package. This pocket-sized reference contains ten traveling tools to help discerning observers explore and learn from experiences across the economic landscape. A hands-on resource designed to provide real-world learning, the Field Guide contains key models and exercises for evaluating and extracting best principles from experiences throughout the Experience Economy. Copies available on Amazon; for orders of 25 or more, contact Strategic Horizons LLP via email to Explore@StrategicHorizons.com
Geared for a wide variety of uses – from group learning and executive education, to university classes, employee training, and even leading your own Learning Excursions, Pine & Gilmore’s Field Guide for the Experience Economy packs powerful lessons in a compact package. This pocket-sized reference contains ten traveling tools to help discerning observers explore and learn from experiences across the economic landscape. A hands-on resource designed to provide real-world learning, the Field Guide contains key models and exercises for evaluating and extracting best principles from experiences throughout the Experience Economy. Copies available on Amazon; for orders of 25 or more, contact Strategic Horizons LLP via email to Explore@StrategicHorizons.com
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