Transformation Economy Expert Certification Course
Learn to move beyond staging experiences to guiding the transformations your customers seek—and create entirely new forms of economic value.
The Transformation Economy Expert Certification Course equips professionals to apply the principles, frameworks, tools, and methods introduced by B. Joseph Pine II in The Transformation Economy: Guiding Customers to Achieve Their Aspirations.
Participants learn directly from Joe Pine how to identify opportunities for transformation, design offerings around customer aspirations, and help organizations create greater economic value by using experiences as the basis for transformations.
This is not simply a course about the Transformation Economy. It is an intensive certification program designed to prepare you to put its principles into practice — within your organization, with your clients, or through your own professional work.
Earn your Certified Transformation Economy Expert (CTEE) designation and begin guiding the change your customers seek.
What You Will Master
Across 4.5 intensive days, our participants will engage in individual exercises, collaborative design work, reflection sessions, transformation challenges, facilitated discussions, and applied frameworks intended to help internalize the capabilities required to create transformational offerings – whether as a champion inside their own organizations or as advisors, consultants, coaches, strategists, and leaders serving others. Throughout the experience, participants will continually apply these concepts to real-world opportunities and challenges.
Recognize the progress people seek, define meaningful transformation, and identify the dimensions along which customers desire change.
Use the universal elements of transformation to shape offerings that support customers over time.
Customize experiences, and establish, stage, and sustain transformational change.
Align capabilities around customer success, measure demonstrated change, and explore revenue models for transformational value.
What You Receive
Every course participant receives a comprehensive collection of materials designed for use during the sessions and long afterward.
Who Gets Certified
Transformation Economy Expert Certification is designed for people who want to lead the move from merely serving customers or staging experiences to helping people achieve meaningful outcomes.
Your Course Options
Because of the power of in-person training plus today’s demand for virtual training, we offer three distinct ways to get certified — creating more scheduling and pricing options than ever before.
FLAGSHIP PROGRAM
The complete immersive experience.
$16,000
USD / PER PERSON
Four-and-a-half intensive days with Joe Pine, a deliberately small cohort, direct instruction, collaborative application, shared meals, and conversations that continue beyond the classroom.
HALF-PRICE TUITION
Complete certification. No travel.
$8,000
USD / PER PERSON
Live, instructor-led online sessions with application assignments between meetings—ideal for international participants and demanding schedules.
FOR ORGANIZATIONS
Build a team of transformation leaders.
Custom Pricing
IN-PERSON OR VIRTUAL
Develop a shared language and capability across your team, with greater attention to your organization’s customers, challenges, and marketplace opportunities.
Our Promise
25%
THE TRANSFORMATION GUARANTEE
Unlike most executive education programs, a portion of your tuition is tied directly to the value you believe you receive.
Our Transformation Guarantee states that if after fully participating you do not believe the experience meaningfully expanded your ability to think about, design, and guide transformational offerings, you may determine what portion of the final 25% of fees is appropriate to pay – all, some, or none.
It is our commitment to create a course worthy of its subject—one that changes how you see your customers, your organization, and the opportunity ahead.
This Is Your Moment
Gain the ideas, tools, resources, and credentials to turn the Transformation Economy from a compelling concept into an actionable discipline.