Joe Pine
Authenticity in Business & The Velveteen Principles
By applying the Velveteen Principles to businesses and their economic offerings, learn how companies can achieve authenticity in business.
By applying the Velveteen Principles to businesses and their economic offerings, learn how companies can achieve authenticity in business.
Authenticity in Consumer Goods When Jim and I were proposing our book Authenticity: What Consumers Really Want to Harvard Business School Press ten years ago,
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