Ron Soren

Søren Røn

Program Director and Co-Owner

Next Step Challenge

Esbjerg, Denmark

CE #263

Next Step Challenge is a company that facilitates innovation and collaboration between larger corporates, SME’s, knowledge institutions, cluster organizations and mentors. We run the international growth program and have been doing so since 2013. As a program director I have the responsibility to develop our program within the three industries of Experience Economy & Tourism, Energy Efficient Technologies and Offshore Industry. We always ensure it matches the needs of our customers and partners – delivering value to the transformational journey of their businesses and we constantly focus on the processes that can enhance a business in taking further steps to becoming a market leader. Being a CE has helped my work in multiple ways. Of course there is a direct link to working with the participating companies within our Experience Economy program, but many of the other companies also get value from focusing on how they can create more value to their customers by using the principles of the experience economy. Also we arrange finals every year and it goes without saying that the experience economy principles come into application here.