Welcome, Transformers.
Thanks for your interest in The Transformation Economy! You’ve already taken the first step in exploring how businesses can move beyond goods and services to guide people on their own journeys of change.
Whether you want to order additional copies for your organization, inspire your audience with a keynote, engage your team through a workshop, schedule a one-on-one consulting session with Joe, or do the work of transformation with your own Transformation Toolkit, this is where your journey of integration begins.
Ready to bring transformation thinking to your organization?
Available Now
The next evolution in competition is already underway: The Transformation Economy. Learn how to align with customer aspirations, elevate your business, and answer the ultimate question: What business are you really in?
Order Your Copy and Get Started on Your Transformation Journey
The Transformation Economy is available now. Secure your copy today and explore how to design and guide transformations that create real value — for your customers and for your business.
Order from your favorite bookseller:
Order now
Bulk & Custom Orders Are Available
Align Your Whole Team Around Transformation
Want to align your team and embed transformation thinking across your business? Whether you need books for your leadership group, department, or entire company, Harvard Business Review Press offers bulk ordering options for The Transformation Economy that can save money and guarantee delivery of bulk quantities.
Harvard Press also offers customization options depending on how deep you are looking at co-branding with these new ideas. From your company logo on the cover, to a messaged belly band, custom flap text, or even a custom foreword, many options are available!
Order bulk and custom editions by contacting Harvard Business Review Press directly:
Engage with Joe Pine on Transformations
Go beyond the pages of The Transformation Economy with opportunities to engage directly with author Joe Pine. From inspiring keynote talks to hands-on workshops and one-on-one consulting, these offerings are designed to help you and your organization not just understand transformation—but put it into action.
Speaking Engagements
Bring the Transformation Economy directly to your audience with Joe Pine’s powerful keynote presentations. Whether it’s a company meeting, industry conference, or executive retreat, Joe’s speaking engagements inspire audiences and set the stage for transformation. Every talk is tailored to your audience, leaving them inspired to act.
Keynote Speech
“Welcome to the Transformation Economy”
In today’s crowded and commoditized market, the greatest value a business can create is not in what it sells, but in who its customers become. In this compelling keynote, bestselling author B. Joseph Pine II — co-creator of the Experience Economy — unveils his latest thinking from The Transformation Economy, where true competitive advantage comes from staging transformative experiences that help people flourish. Pine shows how businesses can move beyond products, services, and even experiences to offer lasting change by guiding customers toward achieving their deepest aspirations—whether health, wealth, wisdom, or purpose. Through vivid examples and practical frameworks, this session will equip leaders to unlock premium pricing, deeper loyalty, and purpose-driven growth.
Email Explore@StrategicHorizons.com
or call +1 (330) 995-4680 to inquire on fees and availability.
Workshops
Go beyond listening—start doing. Joe’s workshops are interactive, collaborative sessions that help your team apply the book’s frameworks directly to your business. With guided exercises and facilitated discussion, participants leave with clarity, alignment, and a concrete plan for moving forward.
Workshop
“Getting Into the Transformation Business”
Today’s true competitive advantage lies in helping customers become who they want to be. Building on the ideas from The Transformation Economy, this workshop takes Joe Pine’s keynote concepts and brings them into practice. Through interactive exercises, tailored frameworks, and guided discussion, your team will explore how to design transformative experiences that create lasting value—for your customers and your business. Participants leave not only inspired, but aligned around concrete opportunities and equipped with actionable next steps to start building a transformation business that drives loyalty, growth, and purpose. Workshops can be ½ day or full day.
Email Explore@StrategicHorizons.com
or call +1 (330) 995-4680 to inquire on fees and availability.
One-on-one Consulting
Sometimes the best way to move forward is with a focused, personal conversation. Joe Pine offers one-hour consulting sessions to help you think through how The Transformation Economy applies to your specific situation. As the book’s author, Joe can answer your questions, challenge your assumptions, and provide practical guidance tailored to your needs. Reading The Transformation Economy is just the beginning. The real value comes from figuring out how to apply its ideas to your specific situation.
A Direct Conversation with the Author
In this focused, high-impact conversation, you’ll have the chance to:
- Ask Joe your most pressing questions about the book.
- Explore how its concepts fit your unique context.
- Gain practical, personalized advice directly from the author.
Whether you’re a business leader, entrepreneur, or team exploring transformation opportunities, this is your chance to get direct insight and guidance from the person who literally wrote the book.
Virtual sessions are scheduled in 60-minute increments. Talk with Joe for an hour or two or have him visit your office in-person for a full day.
Email Explore@StrategicHorizons.com
or call +1 (330) 995-4680 to inquire on fees and availability.
Transformation Toolkit
Turn the ideas of The Transformation Economy into action.
The Transformation Toolkit is a self-guided, hands-on environment designed to be used alongside the book. Where the book introduces the frameworks, the Toolkit activates them—guiding you through eight chapter-aligned tools that help apply the ideas to your own business, offerings, and aspirations. With a 180-page write-in book, application cards, large-format maps, and structured exercises—housed in a handsome leather portfolio designed for repeated use—it replaces uncertainty with direction and insight with progress. Each tool produces a tangible outcome, building toward a clear, integrated transformation plan.
Each Toolkit is prepared to order and typically ships in about one week.
Choose from a keynote to inspire your audience, a workshop to roll up your sleeves, a one-on-one session for personalized guidance, or a Toolkit to get started on your own plan.
Stay Connected with Ideas That Spark Transformation
Transformation is both a journey and a destination. Your journey starts by staying connected with Strategic Horizons to receive updates, insights, and opportunities to deepen your understanding of the Experience and Transformation Economies. Keep learning and exploring with two ways to stay connected:
Transformations Book (Substack)
Joe Pine’s ongoing reflections, stories, and commentary as he expands on the themes of The Transformation Economy. Subscribe to join the conversation and engage with Joe’s evolving ideas.
FieldNotes Newsletter
Our quarterly collection of curated insights, articles, and resources designed to help you stage better experiences and transformations. Delivered straight to your inbox, FieldNotes keeps you inspired and connected to the latest thinking.