My how time flies! It’s been twenty years since the publication of our book The Experience Economy: Work Is Theatre & Every Business a Stage,
Every great experience should think about what its marker should be. Experience markers are physical cues that visually represent the experience and signify that this
I discovered the concept of Mass Customization long ago as a strategic planner at IBM by reading Stan Davis’ amazing and prescient book Future Perfect.
By Joe Pine & Jim Gilmore We have long been supportive of the position of Chief Experience Officer (which we always abbreviate CXO to avoid
Take a tour through a Year of Retail Experience I have long lamented that the industry that has needed to embrace the Experience Economy more
Embrace the new era of Experience Personalization That’s what my client RichRelevance – the world’s leading personalization provider as its website attests – is calling
In preparation for the upcoming Thanksgiving-Christmas holiday season, the EAT section in my local St. Paul Pioneer Press (yes, I still read daily newspapers –
Every year, at our annual thinkAbout event, we give out two awards, the Experience Stager of the Year, or EXPY, and the Experience Management Achievement,
The “M” of “THEME” In my recent post, THEME the Experience, I discussed how that five-letter mnemonic led Jim and me to discover some pretty
Time: The currency of today’s Experience Economy Time is the currency of today’s Experience Economy. Consumers can get anything they want over the internet; they
