Observations, insights, rants, and assorted loose ends on things we notice in the world.

November 19, 2018
world experience markers

Does Your Experience Have a Marker?

Every great experience should think about what its marker should be. Experience markers are physical cues that visually represent the experience and signify that this is […]
October 5, 2018
Lego - Modularity

The Power of Modularity

I discovered the concept of Mass Customization long ago as a strategic planner at IBM by reading Stan Davis’ amazing and prescient book Future Perfect. When […]
February 23, 2018
The Roles of a Chief Experience Officer

The Roles of the Chief Experience Officer

The Roles of the Chief Experience Officer By Joe Pine & Jim Gilmore We have long been supportive of the position of Chief Experience Officer (which […]
January 16, 2018
The New Era of Experience Personalization- Its the Experience Economy Stupid

The New Era of Experience Personalization

Embrace the new era of Experience Personalization That’s what my client RichRelevance – the world’s leading personalization provider as its website attests – is calling it […]