Observations, insights, rants, and assorted loose ends on things we notice in the world.

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March 26, 2019

Happy Anniversary - 20 Years of The Experience Economy

Happy Anniversary, The Experience Economy

My how time flies! It’s been twenty years since the publication of our book The Experience Economy: Work Is Theatre & Every Business a Stage, with […]

November 19, 2018

Does Your Experience Have a Marker?

Every great experience should think about what its marker should be. Experience markers are physical cues that visually represent the experience and signify that this is […]

October 5, 2018

The Power of Modularity

I discovered the concept of Mass Customization long ago as a strategic planner at IBM by reading Stan Davis’ amazing and prescient book Future Perfect. When […]

February 23, 2018

The Roles of the Chief Experience Officer

The Roles of the Chief Experience Officer By Joe Pine & Jim Gilmore We have long been supportive of the position of Chief Experience Officer (which […]